Most Trustworthy Companies in America 2023

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METHODOLOGY
For the second time, Newsweek, in collaboration with market research partner Statista, recognizes the Most Trustworthy Companies in America in 23 industries according to U.S. residents' evaluations.

The Most Trustworthy Companies have been chosen based on a holistic approach to evaluating trust. The three main public touchpoints of trust have been considered: customer trust, investor trust, and employee trust.

The analysis followed a 3-step process:

1) Market definition: All companies headquartered in the US with a revenue over $500 million were considered in the study. Complementary to last year's methodology, private companies were also eligible.

2) Extensive survey: The basis of the analysis was an independent survey from a sample of about 25,000 U.S. residents, who rated companies they know in terms of all three touchpoints of trust. A total of 95,000 evaluations of companies were submitted. The field period ran from CW 45 to CW 48 2022.

3) Social Listening: For each company that received a sufficient number of evaluations, a Social Listening analysis was conducted. This involved researching what was said about a company in various media segments of the internet and evaluating whether it was positive, neutral or negative. In total, over 270,000 mentions were gathered. Additionally, all companies that were involved in any recent scandals or lawsuits relevant to a dimension of trust were excluded from the analysis.

The selection of the companies and the definition of the evaluation criteria were carried out according to independent journalistic criteria of Newsweek and Statista. The evaluation was carried out by the statistics and market research company Statista.

Newsweek and Statista make no claim to the completeness of the companies examined. The ranking is comprised exclusively of U.S. companies that are eligible regarding the criteria described here. A position in the ranking is a positive recognition based on an extensive consumer survey and the research at the time. Events following February 9, 2023 were not a subject of this survey and analysis. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information. The quality of companies that are not included in the ranking is not disputed.


Download the full methodology here.