Most Trusted Brands in America for Consumer Products and Services 2023

2023 Most Trusted Brands in America for Consumer Products and Services

Trust is a big part of every buying decision. It's the confidence to know that you can believe a product or service's sales pitch, that it will do whatever it is supposed to do and that you won't later regret having spent the money. Trust is a hard to measure, but nonetheless critical quality; difficult for a brand to earn and painfully easy to lose.

To help our readers shop with greater confidence, Newsweek has partnered with leading market research firm BrandSpark® International to highlight the 2023 winners of the Most Trusted Service and Consumer Brands in America awards.

The winners were selected based on a survey of U.S. shoppers who shared their thoughts on which brands they trust the most and why. Brands were considered in five broad retail sectors; automotive; baby and kids; home goods and clothing; food and beverage; health, beauty and personal care; household and pet and services. The sector with the most winners this year was food and beverage in which 50 brands were selected as Most Trusted.

The BrandSpark Most Trusted Awards program helps shoppers identify brands they can rely on based on the experience of thousands of real consumers. What drives trust? In general, shoppers trust brands that provide detailed information about their products and services, are transparent about how they are made or provided, offer fair pricing and respond quickly to consumer issues. We hope you find this listing helpful in making your own selections.